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Selling to the Cell-Phone-Only Generation
OPASTCO Marketing Committee
How do you capture the attention and dollars of an up-and-coming generation that thinks your product is obsolete? During this session we'll discuss the characteristics of today's young adults, what is important to them, and how to formulate strategies to ensure your products and services are attractive to them.
New Revenue-Generating Services for Operators
Tomy Issa
Microsoft
This session will feature discussion of the velocity of new business services that can be brought quickly to market and that provide operators a way to increase revenue.
The Video Entertainment Future
Madeleine Forrer
The National Rural Telecommunications Cooperative (NRTC)
Programming executives provide their vision of the future of video entertainment and give insight into market drivers and needs. The panel will discuss high-definition television services, video on demand, as well as Internet video, and will address regulatory issues including a la carte sales of cable networks to the distributor and consumer.